jimmy choo

Jimmy Choo Introducing Spring Summer 2012

Seventies cinematic icons with their insouciant glamour inspire Jimmy Choo for Spring Summer 2012. Jimmy Choo is an iconic luxury lifestyle brand defined by an empowered sense of glamour and a confident sense of style.

The brand traces its roots to a bespoke shoemaker named Jimmy Choo, based in the East End of London in the early 1990s, who catered to the global jet set, including Princess Diana. The Jimmy Choo company was founded in 1996, when Tamara Mellon, OBE, then an accessories editor at British Vogue, discovered Mr Choo and recognizing a niche in the luxury shoe market, she established the Jimmy Choo brand. Mr Choo’s niece, Sandra Choi, joined the business as Creative Director.

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