Designing lawn since 2006, Vaneeza Ahmad Ali introduced a new summer designer lawn collection for her pioneering brand VANEEZA VLAWN PRINTS through a exhibition at The Palm in Karachi.
Further, Vaneeza innovated within her lawn repertoire to introduce two brand new lines: VLUXURY PRINTS Collection and the LIMITED EDITION Collection. The V LUXURY PRINTS, LIMTED EDITION and VLAWN PRINTS collections were launched in Karachi, Lahore & Islamabad on the 21st of April 2012 and are available at retail outlets & select stockists across Pakistan.
At the exhibit, Vaneeza Ahmad showcased her latest lawn collection at a ramp show open to all of the exhibit attendees as an endeavour to showcase her prints and styles of stitching to all those looking to wear her lawn this summer. The Fashion viewing was styled by Saba Ansari of Sabs, with event management by BRANDLOGICS and interior design setup by the creative team at The Palm Marquee.